Why are Tamil films losing the pan-India race to Telugu and Malayalam movies

In recent times, we've seen South films taking the box office by storm with their pan-India releases. Allu Arjun's 'Pushpa' has created viral cultural trends not just on social media, but in the offline world, too. Suriya's 'Jai Bhim', from late 2021, created unprecedented Oscar buzz, albeit losing out on a final nomination.

from Times of India https://ift.tt/6EMGtwe